Privacy Policy
Last Updated: December 23, 2025
1. Introduction
Welcome to Paralva, operated by Paralva Inc. ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Salesforce metadata comparison platform and related services (the "Services").
By using our Services, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email address, company name, and password when you register
- Payment Information: Billing address and payment details (processed securely through third-party payment processors)
- Profile Information: Additional details you choose to add to your account profile
- Communications: Messages and feedback you send to us
2.2 Salesforce Connection Data
- OAuth Tokens: Access tokens and refresh tokens to connect to your Salesforce orgs
- Metadata: Salesforce metadata you choose to compare, including configuration data, custom objects, workflows, and other metadata types
- Organization Information: Salesforce org IDs, instance URLs, and organization names
2.3 Git Repository Data
- Repository Connections: Git repository URLs and access credentials you provide
- Repository Metadata: Metadata files stored in connected Git repositories
2.4 Automatically Collected Information
- Usage Data: Features used, pages viewed, comparison operations performed, time spent
- Device Information: Browser type, operating system, IP address, device identifiers
- Cookies and Tracking: Session cookies, analytics cookies, and similar technologies
- Log Data: Server logs, error reports, and API request logs
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery: To provide, maintain, and improve our metadata comparison services
- Authentication: To verify your identity and manage your account
- Comparison Operations: To retrieve and compare metadata between Salesforce orgs and Git repositories
- Customer Support: To respond to your requests, questions, and feedback
- Analytics: To understand usage patterns and improve user experience
- Security: To detect, prevent, and address technical issues and security threats
- Communications: To send service updates, security alerts, and administrative messages
- Marketing: To send promotional materials (with your consent, where required)
- Compliance: To comply with legal obligations and enforce our Terms of Service
4. Data Storage and Security
4.1 Data Storage
Your data is stored on secure cloud infrastructure. We use industry-standard encryption for data in transit (TLS/SSL) and at rest. Salesforce OAuth tokens are encrypted and securely stored. Metadata comparisons may be temporarily cached to improve performance.
4.2 Security Measures
- Encryption of sensitive data at rest and in transit
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Secure credential storage using industry best practices
- Regular backups and disaster recovery procedures
4.3 Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Account information is retained while your account is active. Metadata comparison data may be retained for a limited period to enable historical comparisons and auditing. You can request deletion of your data at any time.
5. Data Sharing and Disclosure
We do not sell your personal data. We may share your information only in the following circumstances:
5.1 Service Providers
We may share data with third-party service providers who assist us in operating our Services, including hosting providers, payment processors, analytics services, and customer support tools. These providers are contractually obligated to protect your data and use it only for the specified purposes.
5.2 Legal Requirements
We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
5.4 With Your Consent
We may share your information with third parties when you explicitly consent to such sharing.
6. Your Rights and Choices
Depending on your location, you may have the following rights:
- Access: Request access to the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data (subject to legal obligations)
- Portability: Request a copy of your data in a structured, machine-readable format
- Objection: Object to processing of your data for certain purposes
- Restriction: Request restriction of processing in certain circumstances
- Withdraw Consent: Withdraw consent where processing is based on consent
- Opt-Out: Unsubscribe from marketing communications
To exercise these rights, please contact us at privacy@paralva.com. We will respond to your request within a reasonable timeframe.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience, analyze usage, and personalize content. You can control cookie preferences through your browser settings. However, disabling cookies may limit functionality of the Services.
Types of cookies we use:
- Essential Cookies: Required for basic functionality and security
- Analytics Cookies: Help us understand how users interact with our Services
- Preference Cookies: Remember your settings and preferences
8. Third-Party Services
Our Services integrate with third-party platforms including Salesforce and Git hosting services (GitHub, GitLab, Bitbucket). When you connect these services, you are subject to their respective privacy policies. We encourage you to review the privacy policies of these third-party services.
We are not responsible for the privacy practices of third-party services or websites linked from our platform.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.
10. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of the Services after changes become effective constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
13. GDPR Compliance (EU Users)
If you are located in the European Economic Area (EEA), we process your personal data based on the following legal grounds:
- Contract Performance: Processing necessary to provide our Services
- Legitimate Interests: For analytics, security, and service improvement
- Consent: Where you have provided explicit consent
- Legal Obligations: Where required by law
You have the right to lodge a complaint with your local data protection authority.
14. CCPA Compliance (California Users)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected, used, shared, or sold
- Right to delete personal information
- Right to opt-out of sale of personal information (we do not sell personal information)
- Right to non-discrimination for exercising your CCPA rights
To exercise these rights, contact us at privacy@paralva.com.